The ways people can find about films

The UK Film Council requires Exit Poll surveys to be carried out on films supported by the Prints and Advertising Fund. Routinely used for Hollywood or mass release films but much less so for smaller or independent films that typically go out into fewer cinemas with smaller release budgets, exit polls are carried out by professional research companies and take the form of in-depth questionnaires in at least two cinemas over the film's opening weekend.

An example of a film called 'the skin i live in' represents the scale of people surveyed on the film and their expectations of how the film advertisment such as trailer,tv,radio and articles represent the foundings of the film.  The percentage of a female audience is more subjective for this film.

An example of advertisment for the finding out about films is Pirates of the Caribbean. Above, is the poster relating to the film.The poster entells amounts of people about seeing the film and it's reviews via the links created on the poster.